Renow – AI Renovation Copilot
Product Manager & Founder | 2025
Overview
Renow is an AI-powered copilot that helps homeowners, renters, and DIYers plan and manage renovations confidently.
Problem Statement
New homeowners, renters and DIYers struggle to complete renovation projects because the current market makes designing, sourcing products, and finding reliable installers confusing, expensive and fragmented, leading to abandoned projects and a lack of trust in managing renovation by themselves.
User Research
- 12 customer interviews across 3 homeowner segments
- Key insight: “There is a gap for a platform that simplifies design, source and installation in one trusted, beginner-friendly place.”
Market Analysis
- TAM: $576.7B
- SAM: $144.2B
- Renow Target in 5 years: $2B
- Competitive tools (Houzz, Thumbtack) lack end-to-end simplicity
Value Proposition
For First-time home owners, renters and DIYers, who feel overwhelmed by renovation projects, Renoo is an all-in-one platform that simplifies design, sourcing and installation with AI-driven designs, affordable products and trusted contractors making home upgrades feel smart, affordable and doable
MVP Build
- Used Lovable to build MVP prototype
- Key features: AI Design, AI Product recommendation, Build options (DIY or Professional Help), Customer Dashboard
Initial MVP built using Lovable showcasing renovation phases (Design, Source & Build) all in one platform.
OKRs & Go-To-Market
- OKR: Launch waitlist + acquire 100 beta users in 3 months to validate Product Market fit with users
- Drive engagement from Design to Product purchase
- Establish Trust and Credibility in the Renovation industry
- GTM: TikTok/IG short-form content + newsletter partnerships
Results & Learnings
Early feedback from 25 users showed high interest. Learned that transparency in budgeting is a critical user trust factor. Planning to integrate cost estimator in v2.
15 users showed high interest in getting step by step DIY instructions. Planning to add DIY assist in v2 allowing them to book consulting hours with a professional when needed.